What SEO costs in Tbilisi
The agencies that publish rates give a usable range. Portali lists roughly 800 to 1,200 GEL for an initial audit and strategy, then 1,500 to 2,500 GEL a month for a standard retainer and more in competitive sectors. 10xSEO starts at $695 a month. Everyone else quotes after a call, and as a rough guide the market sits between 1,200 and 3,500 GEL a month for a small to mid-sized site, with an audit-only engagement around 700 to 1,500 GEL as a one-off.
Add 18% VAT to any invoice from a VAT-registered Georgian agency. Link building and translated content are usually billed on top of the retainer rather than inside it. When a quote comes in unusually low, the difference is almost always content volume.
How to choose
Start from where your customers actually search. A Tbilisi restaurant, a dental clinic and a SaaS company selling into the US need three different agencies. Local search in Georgian runs on Google Business Profile, map results and Georgian-language pages. International SEO runs on site architecture, English content at volume and links from outside Georgia. Very few Tbilisi shops do both well, and the ones that claim to should be asked for examples of each.
Three questions for the first call
- Who writes the content, and in which language. Content is most of the cost and most of the result. If it is outsourced, ask to see a published sample in your language.
- What you keep if you leave. Search Console, Analytics and every page on your domain should sit under your own account from day one.
- What the reporting contains. Rankings alone are not a report. Ask for organic sessions, non-brand queries and conversions.
Red flags
- Guaranteed positions. Nobody controls Google's index, and a guarantee usually turns out to mean ranking for your own brand name.
- A proposal that is all technical audit and never mentions content or links. The audit is the cheap part.
- Backlink packages priced per link with no named domains. Ask which sites, then go and look at them.
- Reluctance to give you owner-level access to Search Console and Analytics.
- Reports built from rank-tracker screenshots with no traffic or revenue attached.
- A pitch that leans on AI search buzzwords without being able to explain what they changed on the page to get cited.
When you do not need to pay for this
If your business runs on referrals, expat Facebook groups or a physical location with steady walk-ins, search is probably not where your next customer comes from. The same applies if your site is under ten pages and you have no plan to add more. Fill in the Google Business Profile properly, get the address and opening hours right, collect reviews, and stop there.
Paying makes sense when there is real search volume for what you sell in a language you can serve, and when you can commit for six to twelve months. Below that horizon you are buying setup work and walking away before it compounds. The cheapest useful thing to buy first is a one-off technical audit. It tells you whether the site is capable of ranking at all, and you can act on it yourself or hand it to whoever built the site.
If you are still putting the entity behind all this in place, see our guides on registering a company in Georgia and VAT registration in Georgia.